Be yourself; Everyone else is already taken. — Oscar Wilde. This is the first post on my new blog. I’m just getting this new blog going, so stay tuned for more. Subscribe below to get notified when I post new updates.

1. Market Research and its use in a marketing plan  Market research allows a company to predict, analysis and assess market trends, in hope that these findings will assist in future marketing decisions. Elliott (2017, pg. 79) states that for an organisation to be successful they must take into account the needs and wants of… Read more

Employers have an obligation to ensure that their workers’ health and safety are taken into account, to safeguard the future stability of a company (Gimenez, Sierra and Rodon, 2019). The Triple Bottom Line (TBL) focuses on three aspects for sustainability: people, the planet and profit (social, environmental and economic). The overall purpose is for a… Read more